"Been using your shampoo on my 4 year old ever since he was born and it is brilliant, thank you"
- Victoria, NSW
Read more testimonials“Still the best products on the planet. Thanks for keeping them free from everything!”
- Kathryn, Victoria
Choose Cruelty-Free products from Pure Earth, an official licensee of choosecrueltyfree.org.au
Pure Earth products are not tested on animals.
Pure Earth is an official cruelty-free licensee and is listed as such on the official choosecreltyfree.org.au website
Pure Earth is accredited to use the official CCF bunny logo.
Choose Cruelty Free (CCF) is an independent, self-funded, non-profit organisation which actively promotes a cruelty free lifestyle. CCF is funded by subscriptions, Licensee fees, donations and fundraising activities. All monies raised go toward the production of CCF literature as all work is perfomed by volunteers. CCF does not have any financial interest in any accredited cruelty-free company.
How does CCF know the products on the list are cruelty-free?
All companies on the list are surveyed via a detailed questionnaire and must supply CCF with information and legally binding guarantees.
Who can use the official CCF bunny logo?
Companies that meet the high standards and accreditation process set by CCF and support CCF with an annual subscription or licensing fee. This licensee fee assists CCF raise the necessary funds to continue their valuable work.
Some companies claim they are cruelty-free, but are not on the list. Why?
- Because they have not responded to the questionnaire
- They have not been surveyed or have declined to be surveyed
- They do not meet the high standards set by CCF
- They may use some animal ingredients which are cruelly derived
- By purchasing only approved cruelty-free products, you reward those ethical companies which do not make profits by testing upon animals and voice your opposition to the cruel and unnecessary practice of animal testing used by others.
- Become a Supporter of the Choose Cruelty Free campaign. Join CCF.
