We believe looking after yourself should go hand-in-hand with looking after the planet.

Our formulas are powered by Australian native botanicals and enriched with pure essential oils and extracts — chosen for their proven benefits to skin and hair. No harsh chemicals, just natural goodness that works.

Just clean, plant-powered formulas that are cruelty-free, vegan, and safe for the whole family.

  • Pureearth

    We say 'no' to:

    • Silicones
    • PEGs
    • Sulphates
    • Parabens
    • Phthalates
    • Artificial colours
    • Mineral oils
    • Phenoxyethanol
    • Synthetic Fragrances
    • Animal testing or animal by-products

  • We choose aluminium bottles — infinitely recyclable and endlessly reusable, without compromising the Earth.

    Aluminium can be recycled infinite times as it never loses its integrity or purity. There is no need for additional material throughout the recycling process of aluminium that’s why it’s a perfect resource for packaging. 

    When you purchase Pure Earth products you can rest easy knowing that you are living more sustainably.

  • Pureearth

    All products are crafted locally in our 6-Star Green Rated facility.

    Our facility, based here in Australia, has been awarded for its leadership in:

    • Water conservation
    • Renewable energy use
    • Zero-waste manufacturing
    • Environmental responsibility